first spoons, six months
weaning · reviewed by a paediatric dietitian
Starting solids: what you’ll use and what can wait
A look at the bowls, bibs, spoons and extras that can help when first tastes begin.
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feeding essentials for everyday family life
made well for the meals that happen every day.
A focused range of practical feeding essentials, thoughtfully designed to be used, washed and used again.
the 3-in-1 baby bowl
one bowl, three ways through mealtime.
Use it as a stainless-steel bowl, a filtered straw cup or a snack bowl with the convertible lid.
the mealtime starter set
four useful essentials, in one box.
A bowl, divided plate, catch bib and spoon-and-fork set — brought together to make starting solids simpler.
Designed with mothersEvery product goes through a cycle of in-home use and feedback
Independent testingAgainst standards applicable to each product
Made for daily useDesigned to be used, washed and used again
Thoughtful functionEvery feature has a practical purpose
Clear materialsMaterial and care details for every product
shop by category
find it by what
you need today
shop by age
One range, every stage of eating.
the range
from first tastes
to self-feeding
Useful pieces for starting solids, growing independence and the everyday meals in between.
sips & snacks
3-in-1 Baby Bowl
Stainless-steel bowl with a filtered straw cup and convertible snack lid — three uses in one compact set.
6 months +·Dishwasher-safe*·2 colours
AED 95
first tastes
SoftStart Divided Plate
Silicone plate with three sections, a suction base and a fitted lid for leftovers.
6 months +·Dishwasher-safe*·1 colour
AED 85
less mess
CatchAll Silicone Bibs
Soft silicone bibs with adjustable necks and structured catch pockets that stay open. Set of two.
4 months +·Easy-clean*·2 included
AED 45–65
self-feeding
FirstHold Spoon & Fork
Stainless-steel cutlery with easy-grip handles, protective guards and a travel case.
9 months +·Dishwasher-safe*·Case included
AED 55
*Care details differ by product — full material and care information is on every product page.
made for real mealtimes
made for the meal—and the clean-up after.
Easy-to-care-for essentials designed with the clearing, washing and packing away in mind.
the mealtime starter set
four everyday essentials, in one set.
The 3-in-1 Baby Bowl, SoftStart Divided Plate, CatchAll Silicone Bibs and FirstHold Spoon & Fork — brought together to make starting solids simpler.
AED 245
AED 280 sold separately · Save AED 35
watch it work
short demonstrations, useful answers.
See how the products hold, fit, come apart and clean up — in under a minute each.
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see the products in everyday use.
Product demonstrations, practical feeding ideas and the routines around real mealtimes.
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the journal
Practical guides for feeding, materials and everyday care.
materials · sources listed in full
Stainless steel or silicone? Where each works best
What each material is suited to, how to care for it and what to check before buying.
freezer trays, batch day
food safety · reviewed by a paediatric dietitian
A guide to batch-preparing first foods
How to portion, store and use prepared foods safely throughout the week.
stay in the loop
useful notes for everyday mealtimes.
Feeding ideas, product updates and new Journal stories — sent occasionally.